Drop Alerts

Drop Alerts (the signup)

• Top: the promise in one line: an email one hour before every drop opens.
• The form: email, plus an optional phone number for a text.
• What they won't get: a line saying how often you'll write, since that's what makes people hesitate.
• Under the form: the "Coming up" strip, so they see what the alerts are for.
• Bottom: one line pointing to Drop Club.

Drop calendar: yes, but as a strip, not a page

• Where it lives: put a short "Coming up" row on the main drop page. You already have Live Drop, Next Drop, Pre-order, Vault and Vote, and a sixth drop page is too many.
• How much to show: three months at most. Reveal the next one fully (name, notes, date) and tease the two after it with a month and one line, like "February: something smoky".
• Why not further out: a public calendar is a promise. With you traveling and Holly doing all the making, a slipped date on a twelve-month calendar looks worse than no calendar.
• What it earns you: a "remind me" signup next to each upcoming drop, which builds the list.