Before You Commit to the Challenge...
Everything you need to know if you're skeptical about spending $149 on a beard routine
The 6‑Week Beard Upgrade Challenge is a structured program that gives you a complete beard-care routine, tailored to your beard length and experience level. It combines products, a personalized plan, weekly education, and support so you are never guessing what to do next.
Your shipment includes a full 6‑week routine: lightweight oil, heavyweight oil, beard butter, beard balm, a premium comb, a Dopp bag, plus access to weekly emails, short how‑to videos, and concierge email support. Used as directed, the products are designed to last for the entire 6‑week challenge.
When you join, you answer a short onboarding quiz about your beard length, growth pattern, skin type, and experience with beard products. That quiz determines which of the various routine variants you follow, so the frequency and product combo are tuned to your situation instead of a generic one‑size‑fits‑all schedule.
Most guys just buy a random oil, use it inconsistently, and hope for the best. This challenge gives you a complete system, a simple day‑by‑day routine, and weekly guidance so you’re using the right products, in the right order, at the right times for 6 weeks straight.
The routines are built to work for different stages, including shorter or patchier beards. The focus is on improving softness, comfort, appearance, and overall grooming habits, not promising “overnight miracle growth” that no legitimate brand can guarantee.
Most men can expect a softer, more comfortable beard, better-looking lines, less itch and irritation, and a beard that looks more intentional and styled instead of wild. How much visual change you see depends on your starting point, genetics, and how consistently you follow the routine.
The $149 you pay is your “styling fee” for the 6‑week challenge box, the personalized routine, and all program support. When you complete the three simple challenge milestones, you unlock a $149 credit you can apply toward any 6‑month beard system if you decide to continue.
To unlock your $149 styling fee credit, you complete three easy check‑ins during the challenge:
- Track your routine for at least 14 days using simple checkboxes or logs
- Upload Day‑1 and Day‑21 (or 28) beard photos
- Upload a barber receipt or at‑home trim photo to show you shaped it up during the challenge
These are designed to keep you engaged and give you visible before‑and‑after proof for yourself.
The program includes a strong, founder‑backed guarantee often framed as “Beard Failure Insurance.” If you complete the required milestones and follow the routine as directed but genuinely feel you saw zero improvement, you can request a refund under the guarantee terms. This shifts most of the risk off you and onto the program.
No. The challenge is a defined 6‑week program. At the end, you decide whether to apply your $149 styling fee credit toward a 6‑month beard system or not. You are not locked into a long‑term subscription just by buying the challenge.
The challenge is designed with “zero scent risk.” If a particular scent doesn’t work for you, you can request a swap rather than being stuck with a fragrance you dislike. The formulas stay consistent, while labels or scent names may be challenge‑specific.
The program is structured specifically for guys who struggle with consistency. You get:
- A simple checklist‑style routine, not a 20‑step spa ritual
- Weekly reminders and coaching via email and video
- Milestones and a $149 credit as a built‑in incentive to stick with it
All of that makes “showing up” easier than starting from scratch on your own.
You can usually pause or reduce your other products during the 6‑week challenge to keep things simple. If you want to layer in something specific (like a wash you love), concierge support can help you integrate it without disrupting the routine.
During the challenge, you get access to a dedicated email address where you can send photos, questions, and concerns. The team can suggest tweaks to your routine, adjust frequency, or recommend product combinations if your beard or skin needs something different.
“Beard Failure Insurance” is the program’s way of saying you are not stuck if things don’t go as expected. If your results are lagging, support will help adjust your routine; if you still see no improvement after completing the milestones, you can use the guarantee terms to request a refund.
The guarantee is structured around your effort and results, not your ability to ship half‑used bottles. As long as you meet the clearly stated milestone requirements and timelines, the refund decision is based on your documented participation and lack of improvement, rather than returns.
Shipping times vary by location, but the goal is to get your challenge materials to you quickly enough that you can start within days of ordering. You will receive tracking information by email so you can plan your Day‑1 photo and routine start date.
Yes. One of the milestones allows for an at‑home trim photo instead of a barber receipt. The goal is to get your beard cleaned up and shaped at least once during the challenge, whether that’s done by a professional or with your own tools at home.
At the end of the challenge, you will:
- Have before‑and‑after photos to compare
- Know exactly which routine and products work best for you
- Be eligible for your $149 styling fee credit if you completed the milestones
At that point, you can either roll into a 6‑month system using the credit or simply take what you learned and continue on your own.
The challenge is a strong fit if:
- You want your beard to look intentional, not accidental
- You’ve been inconsistent or frustrated with past beard products
- You like the idea of a structured, guided 6‑week experiment with upside (credit) and downside protection (guarantee)
If you want a magic fix without effort or refuse to follow any routine, this probably is not the right program.
