OUR STORY
Honor Initiative was born in the heart of Boston’s Seaport District during the COVID-19 lockdowns, founded by Chad and Holly. With Chad’s science degree, a 15-year aerospace career, and Holly’s experience in early childhood education, they combined their strengths to create something meaningful: a grooming brand that gives back to men’s mental health.
It all started with their flagship beard butter,hand-crafted in their apartment, which quickly became both their home and production space. From day one, Honor Initiative has stood out for using clean ingredients, eco-friendly practices, and their innovative Impact ID® system — a way for customers to track exactly which mental health “initiative “their purchase helps support.
After outgrowing their Boston space, they made the move to Texas in late 2021, finding a community that shares their values and fueling even faster growth. Today, Honor Initiative isn’t just a grooming brand — it’s a movement built around purpose, transparency, and supporting men through honest care and quality products.
MEET OUR TEAM

Debbie Jones | Finance Manager
Probably working on her new financial-based cookbook.

Marisa Downs | Director, Brand Communications
Probably making sarcastic jokes at inappropriate times.
@vistadelmarr

Ken Adams | Customer Support Manager
Probably practicing his voice actor skills.

Emily Sullivan | Wholesale Manager
Probably working on her latest batch of homemade soap.

OUR MISSION
Emerging from challenges, we are the champions of resilience, creativity, and men's welfare globally. Our mission is to develop exceptional grooming products and cultivate a robust community of enthusiasts through our blog and social interactions. Our vision is not limited to just products and community though; we fervently support men's mental health, committing a part of our revenue to this crucial cause. We're not merely a company, but a movement, touching lives one beard, conversation, and contribution at a time.
JOIN THE INITIATIVE: CONNECT, CONVERSE & CONTRIBUTE
We invite you to join the Honor Initiative community, a platform where individuals can learn, share, and grow together. Participate in our dynamic forums, read and contribute to our informative blog, and follow our journey on Instagram @honorinitiative. Become part of a supportive network of beard enthusiasts and mental health advocates. By joining our movement, you're not just signing up for superior grooming solutions, you're choosing to be part of a dialogue that matters - about grooming, self-care, and mental well-being. Let's connect, converse, and contribute to a more robust and inclusive understanding of men's health. So why wait? Join the Honor Initiative today - because together, we can shape a happier, healthier, and fuzzier world!
Handcrafted in Texas
MOST RECENT PRESS
Explore below to discover our recent press articles and nominations.
Forbes Magazine Feature
We've been nominated in Forbes Magazine for the Best Basic Beard Growth Kit of 2023. A hearty thanks to all of our committed customers who make this success possible. We promise to keep raising the bar!
SPY Mention
We were recently consulted and subsequently quoted by spy.com on the topic of men's grooming trimmers and shaving. It's an honor to share our expertise and contribute to the broader discourse on men's grooming.
Men's Journal Nomination
Our Beard Growth Starter Kit has earned a nomination in Men's Journal's '18 Best Beard Growth Kits for Men', showcasing our dedication to superior beard care.
GQ Magazine Mention
We're proud to have our beard balm mentioned in GQ magazine as a key step in achieving a great beard. This feature showcases our dedication to top-quality grooming products, empowering men to elevate their beard care with confidence.
AskMen.com Mention
We're excited to share that we were recently mentioned in an Askmen.com article. The piece highlights our insights on beard dandruff and effective strategies to mitigate it.
Sportskeeda Spotlight
Sportskeeda's recent roundup of the 9 best beard growth kit options has featured our beard growth starter kit at the impressive #5 spot, highlighting its effectiveness and quality.
FROM OUR CUSTOMERS
★★★★★Steve S.Best Beard Oil I've Found! I'm a fan of the "Heavyweight" beard oil. This is the best beard oil I've tried, and I've tried many oils. I've been using the Hatchet blend, my family likes the smell and my wife loves it (that's the most important 😉). Nice smell that last for hours but not too strong. I would highly recommend for long beards such as mine. - thanks for the great product!
Pacific, MO
★★★★★Jonathan M.Vanilla Sky Is Fantastic! This company is great from top to bottom. From the customer service to the scent itself! Absolutely love everything about Honor! Keep up the great work!
Lynnfield, MA