Honor Initiative Is on a Journey of Purpose, Growth, and Community.

OUR STORY

Honor Initiative was born in the heart of Boston’s Seaport District during the COVID-19 lockdowns, founded by Chad and Holly. With Chad’s science degree, a 15-year aerospace career, and Holly’s experience in early childhood education, they combined their strengths to create something meaningful: a grooming brand that gives back to men’s mental health.

It all started with their flagship beard butter,hand-crafted in their apartment, which quickly became both their home and production space. From day one, Honor Initiative has stood out for using clean ingredients, eco-friendly practices, and their innovative Impact ID®  system — a way for customers to track exactly which mental health “initiative “their purchase helps support.

After outgrowing their Boston space, they made the move to Texas in late 2021, finding a community that shares their values and fueling even faster growth. Today, Honor Initiative isn’t just a grooming brand — it’s a movement built around purpose, transparency, and supporting men through honest care and quality products.

MEET OUR TEAM

Chad Duval | Founder

Probably looking at real estate deals.
@iamchadduval

Holly Duval | Co-Founder

Probably cozied up with a good book.
@hollymysz

Debbie Jones | Finance Manager

Probably working on her new financial-based cookbook.

Marisa Downs | Director, Brand Communications

Probably making sarcastic jokes at inappropriate times.
@vistadelmarr

Ken Adams | Customer Support Manager

Probably practicing his voice actor skills.

Emily Sullivan | Wholesale Manager

Probably working on her latest batch of homemade soap.

The founders, chad and holly

OUR MISSION

Emerging from challenges, we are the champions of resilience, creativity, and men's welfare globally. Our mission is to develop exceptional grooming products and cultivate a robust community of enthusiasts through our blog and social interactions. Our vision is not limited to just products and community though; we fervently support men's mental health, committing a part of our revenue to this crucial cause. We're not merely a company, but a movement, touching lives one beard, conversation, and contribution at a time.

JOIN THE INITIATIVE: CONNECT, CONVERSE & CONTRIBUTE

We invite you to join the Honor Initiative community, a platform where individuals can learn, share, and grow together. Participate in our dynamic forums, read and contribute to our informative blog, and follow our journey on Instagram @honorinitiative. Become part of a supportive network of beard enthusiasts and mental health advocates. By joining our movement, you're not just signing up for superior grooming solutions, you're choosing to be part of a dialogue that matters - about grooming, self-care, and mental well-being. Let's connect, converse, and contribute to a more robust and inclusive understanding of men's health. So why wait? Join the Honor Initiative today - because together, we can shape a happier, healthier, and fuzzier world!

Handcrafted in Texas

Committed to exclusively procuring ingredients and producing our products within the United States.

MOST RECENT PRESS

Explore below to discover our recent press articles and nominations.

Forbes Magazine Feature

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SPY Mention

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Men's Journal Nomination

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GQ Magazine Mention

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AskMen.com Mention

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Sportskeeda Spotlight

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bearded man sitting with his hands over his face

Your Purchase Makes a Difference

Purchase a product and 5% goes to men’s mental health initiatives, trackable through our 'Impact ID®' system.

FROM OUR CUSTOMERS

★★★★★

Best Beard Oil I've Found! I'm a fan of the "Heavyweight" beard oil. This is the best beard oil I've tried, and I've tried many oils. I've been using the Hatchet blend, my family likes the smell and my wife loves it (that's the most important 😉). Nice smell that last for hours but not too strong. I would highly recommend for long beards such as mine. - thanks for the great product!

(READ MORE REVIEWS)

Steve S.
Pacific, MO
★★★★★

Vanilla Sky Is Fantastic! This company is great from top to bottom. From the customer service to the scent itself! Absolutely love everything about Honor! Keep up the great work!

(READ MORE REVIEWS)

Jonathan M.
Lynnfield, MA